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For this 2019 edition of the HARPERS DESIGN AWARDS, Cellier des Dauphins was awarded a Silver medal for the design of its Reserve range by the agency Mazarine, based in the Paris region.
Indeed, with the development of new technologies and social media, the design of wines packaging has never been more important in demonstrating brand values and giving cues to the quality of the wine inside.
Therefore, buyers are seeking to work with producers and suppliers who invest in the packaging and design element of their offering, to help them stand out on shelves, while also drive public awareness through social media platforms.
During deliberations, wines will be judged based on the criteria of initial impact, target market concerns and the product’s overall aesthetic – in other words, the goal is to judge if the final product lives up to the marketing promise.
