Today, Cellier des Dauphins is one of the most well-known wine brands in France.
Cellier des Dauphins has been using advertising as an important part of its marketing for decades : With its first page of advertisements published in 1968 in the "Paris Match" magazine, the press has been, and continues to be, one of the privileged communications channels. The advertising messages have changed over the years, but continue to respect the foundation values of the brand: wines that are accessible to all on a daily basis, wines that offer good value for money and that are… enjoyable!
Each year, Cellier des Dauphins advertises at major broadcasted sport events (such as the 6 nations rugby tournament and football), attracting significant viewing audiences around the world. It also has the privileged status of being an Official Sponsor of the Figure Skating World and European Championships.
The TV exposure from these sponsorships gives Cellier des Dauphins outstanding international visibility, and greatly raises brand awarness.
THE ADVERTISING SAGA: